Marketing online CPD courses need not be a challenge - we’ve outlined a few tips below that will help you with your marketing and promotion – we hope that you find them useful.

We’re always keen to hear about what our partners are doing and would love to share your ideas with other associations so please do let us know if there’s a tip you think we should add here.

Marketing tips

• If you’re launching online CPD for the first time, or adding new courses to your existing offering why not submit a press release to relevant trade publications? We often announce new client relationships and would be happy for you to use our press releases, or help you to draft something.
  
  
• Have you mentioned the online CPD courses in your members’ magazine? We’ve found that a focus on a particular course, or courses, is an effective way of getting members’ attention.
  
  
• Do you have an email newsletter that you send out to your members? Why not include a brief mention and link to your online CPD area? You can find short descriptions designed to be used to promote your courses to your members here.
  
  
• Found something interesting in your course statistics and information? Do your members prefer to learn on a Wednesday? Are you surprised to find that they don’t fit the learning style you’d associate with their job? Did a recent piece of legislation or news seem to lead to an increase in registrations? Share it with your members – either through regular communications such as e-newsletters or magazines or why not produce an email marketing piece with the story as the hook? We’d be happy to help or look over any marketing pieces that you produce.
  
  

Website review service

It's always good to get a second pair of eyes on things - one of the new services that we're offering our partners' is a website review service to help with the marketing of your online CPD courses.

We will review your website, identify opportunities and make recommendations for the promotion and marketing of your online courses. We will help you to help your members find courses of interest more easily and will work with you to help promote and sell your online CPD.

Best of all, the service is completely free. So, if you'd like to know more or would like to book a review then just get in touch.