Reading a set of accounts is a key skill that professional publishers must master if they are going to be successful in their careers. However, many are intimidated by what they see as a highly technical and complex subject. In fact, accounts are based on simple principles. It's not company accounts that are complex - it's all too often the way that they are explained.

Understanding Accounts explains in simple language how to understand balance sheets, profit and loss accounts and cash flow statements. Real examples of the accounts of publishing companies bring the subject to life and show how financial statements tell a real and vivid story.

Even the financially nervous will learn how to analyse and monitor their company's financial performance.

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