The Art of Juggling in Sales Management

"The most effective managers operate successfully on three levels: strategic, tactical and operational. This involves them being equally comfortable as leader, coach and model sales person. The roles require different skills and knowledge and different behaviour too. Get it right and you can truly say that you have mastered the art of juggling!

Every manager has to juggle different responsibilities, but for the sales manager this problem is especially acute, made worse by their geographical isolation from their team and from other colleagues with similar roles."

Alan Nelson - Managing Director, Nelson Croom